When Calvin Klein's campaign with Jeremy Allen White had the world buzzing, Facebook seized the moment and turned it into a marketing triumph for itself. Within hours, FB sourced the exact couch from the CK shoot and listed it on Marketplace for fans to discover. It went VIRAL. After thousands of inquiries, social shares, and press pickups, a deserving buyer was selected.

'Yes, Couch!' garnered 2.7 BILLION in earned media impressions with a 90% positive sentiment.