Performance Enhancing Coffee
Death Wish Coffee
Death Wish Coffee is so strong, drinking just two cups actually violates the NCAA’s performance enhancing drug policy.
But everyone deserves the right to have this caffeinated cup of lighting coursing through their veins, “rules and regulations” be damned. So we signed three of the best college football players in the country to lucrative NIL deals. But to make sure they wouldn’t get suspended, we had to get creative.
So we signed them to the world’s first-ever anonymous NIL deal.
Influencer Kits
We sent out influencer kits, within an influencer kit, within an influencer kit—informing the masses of the hyper-caffeinated nature of our coffee.
TEAM
Creative: Qendrim Hoti (3D), Brian Marcolini, Damian Antonio
Creative Director: Frank Garcia
Design: Camilo de Galofre